Why Customer Acquisition Cost Is Higher for New D2C Brands in India
Every rupee you spend should bring back three rupees. That’s the rule. But here’s what’s actually happening. Most D2C brands in India spend ₹2,000 getting one customer. That customer buys something for ₹1,200, so right there, they lose ₹800. Now multiply that loss by 100 customers. That’s ₹80,000 gone. Multiply by 1,000 customers. That’s ₹8
