Mobile search results changed completely in early 2025. Now products ranked first on Google get fewer clicks than products at third place. Meanwhile, D2C brands see traffic drops even with unchanged rankings. Google added AI Overviews for product searches. When these summaries show up, clicks to websites fell from 20% to 7% on mobile. Similarly,
Back story?I used to spend hours every week doing the same SEO tasks over and over (not a tech guy). Checking keyword rankings. Running site audits. Pulling data from Search Console. It was boring, time-consuming, and honestly? A waste of my skills. Then I discovered you could build your own AI assistant to do all
Here’s the thing most people still don’t understand. Ranking does not begin when a crawler indexes your page.Ranking begins when a system decides whether your page is worth observing again. This block explains how to force that decision in your favor. The Core Insight (Nobody Explains This) Search systems in 2026 no longer evaluate pages
