About the Author

Arup Mukherjee

Sr. Marketing Manager

Arup Mukherjee is the author behind PRO Campaigns. He writes about marketing with a focus on what holds up over time, especially the link between effort and results. His work favors clear thinking, careful explanation, and practical understanding over trends or claims.

Through PRO Campaigns, Arup examines how marketing decisions play out in real situations. His articles look at how tools are used, how choices compound, and where common assumptions fall short. Every piece is written, reviewed, and maintained by him, allowing the site to follow a single, consistent editorial standard.

Know about PRO Campaigns.

Featured Articles

100+ SaaS Events That Can Save Your Time [Complete Tracking Guide]

January 26, 2026

Stop. Before you spend another week debating which events to track in your SaaS product, read this. Setting up event tracking shouldn’t take months. This guide gives you 100+ ready-to-use SaaS events organized across six critical funnel stages: Acquisition, Onboarding, Activation, Engagement, Monetization, and Support. Each event comes with clear naming, logic rules, and how

Why Customer Acquisition Cost Is Higher for New D2C Brands in India

January 26, 2026

Every rupee you spend should bring back three rupees. That’s the rule. But here’s what’s actually happening. Most D2C brands in India spend ₹2,000 getting one customer. That customer buys something for ₹1,200, so right there, they lose ₹800. Now multiply that loss by 100 customers. That’s ₹80,000 gone. Multiply by 1,000 customers. That’s ₹8

Agentic Commerce Puts AI Between Brands and Buyer

January 14, 2026

Agentic commerce means AI makes buying decisions for us. Instead of browsing stores ourselves, we tell an AI what we need. The AI searches multiple websites, compares options, checks prices, and completes the purchase. You tell ChatGPT you need running shoes. It searches, compares prices, checks reviews, and buys them for you. You never visit

Improve Mobile CTR for D2C Product Pages in 2026

January 13, 2026

Mobile search results changed completely in early 2025. Now products ranked first on Google get fewer clicks than products at third place. Meanwhile, D2C brands see traffic drops even with unchanged rankings. Google added AI Overviews for product searches. When these summaries show up, clicks to websites fell from 20% to 7% on mobile. Similarly,

Easiest Way to Understand Conversion Rate Optimization

January 11, 2026

Conversion Rate Optimization, the initiative to make the user more active with actions including Quality Analysis, ROI impact, Testing Methods, and Tools. CRO can be defined as an action that a site visitor takes on a webpage by making certain changes in the respective sections that will increase the chance of converting a prospect into

The 1-3-1 Marketing Rule for Business Owners and Marketers

January 10, 2026

“Show me the money.“ Remember that line? Tom Cruise knew what mattered. One thing. Not five things. Not a complicated plan with twenty steps. One clear win. Your marketing needs the same focus. Right now, you’re probably running ads on three platforms, posting on five social channels, sending two newsletters, testing a podcast, and wondering